In today’s interconnected world, businesses increasingly depend on email marketing to effectively expand and engage their international customer base. However, when sending unsolicited emails internationally, balancing data protection obligations and the requirements of local laws is crucial for maintaining compliance. This article delves into best practices, outlines the most appropriate legal bases, and examines the […]
Email Marketing
Email Marketing Compliance in Canada: Key Requirements for B2B Communication
In today’s digital landscape, email marketing remains one of the most effective tools for businesses to connect with clients and partners. However, ensuring compliance with local data protection and anti-spam laws is essential to avoid legal complications. For businesses operating in or communicating with recipients in Canada, the Canada’s Anti-Spam Legislation (CASL) and other data […]